The last month I have been running my first solo campaign, called Super Staffie Heroes for Staffie and Stray Rescues, as part of my final project for my Masters. I can not write to much on the campaign including theory as I have to write this for my report and do not want to copyright myself. So here is a basic rundown:
The campaign needed to fulfil 2 main aims; an increase in adoption rates and an increase in breed positivity. Staffordshire Bull Terriers have a bad reputation, they are said to be aggressive, violent and dangerous, but these are all misconceptions. Any dog can be dangerous in the wrong hands. A study by Animal Friends pet insurance found out that Labradors are responsible for the highest number of attacks on postmen, not Staffies.
So with these two aims in mind, I created a campaign to turn the rescue Staffies into heroes, to prove that they are actually the superhero, not a villain.
Here is the content for the #SuperStaffieHeroes
As part of this campaign was to get the dogs adopted as well. I tied in the Super Staffie Hero theme with their adoption images.
The campaign officially finishes today and I can not wait to see what the result are and whether the target audience did the desired actions.
Once the report is over for my unit, I will publish the result. But in the meantime, please go and check out Staffie and Stray Rescue!